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某虾自己过的一篇A范:
Topic: Silver Screen Movies
Discuss how well reasoned you find this argument.
The following is taken from a memo from the advertising director of the Silver Screen Movie Production Company.
"According to a recent report from our marketing department, fewer people attended movies produced by Silver Screen during the past year than in any other year.
And yet the percentage of generally favorable comments by movie reviewers about specific Silver Screen movies actually increased during this period.
Clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available.
Silver Screen should therefore spend more of its budget next year on reaching the public through advertising and less on producing new movies."
最近调查显示去年看S制造的电影的人比任何一年都少↘
同时对具体的S电影支持的影评百分数增加了→问题不在于影片质量而在于受众没有获得信息→S下一年应增加广告宣传的预算减少新电影制造
这个回应的结果并不包括我们未来的预期观众↗
调查问题;假因(影评人;叫座);过去将来;adv:disadv(正好相反的结果)——自己的想法只局限于逻辑错误找大找全,确实没有深入挖掘更多的可能原因。
SAMPLE-1 (score 6)
(347)
特点:就结论提出的措施来考虑实施其所需考虑的其他因素,其实正好借这些因素的合理性指出并反驳了题中认为因素的错误,绝!
The argument presented above is relatively sound(范文开头经常使用让步承认题干一定的可能性), however, the author fails to recognize all the elements necessary to evaluate his situation(指出考虑不全面,统领全文).
The idea that more money be invested in advertising may be a helpful one, but perhaps not because people are unaware of the current reviews(让步+指出一个假因—这句话是全文中心句).
To clarify, it may be necessary to advertise more in order to increase sales, however that could be due to many circumstances such as a decrease in the public's overall attendance, an increase in the cost of movies, or a lack of trust in the opinions of the reviewers.(指出结论措施必须的考虑因素,下文论证是按此提出的顺序来的)——开头首先从结论措施的角度考虑,比较特别
The advertising director first needs to determine the relative proportion of movie goers that choose to see Silver Screen films(措施1:实际上是指出了调查的错误).
That will help him to understand his market share.
If the population in general is attending less, then he may still be out-profiting his competitors, despite his individual sales decrease.
In fact, his relative sales could be increasing.
Determining where he stands in his market will help him to create and implement an action plan(点题).
Another important thing to consder is the relative cost of attending movies to the current standard of living(指出了大的生活水平对具体小事的影响).
If the standard of living is decreasing, it may contribute to an overall decrease in attendance.
In that case, advertising could be very helpful, in that a clever campaign could emphasize the low cost of movies as compared to many other leisure activities.
This could offset financial anxieties of potential customers.(此措施的作用)
Finally, it is important to remember that people rarely trust movie reviewers.(再指出一个主要假因)
For that reason, it is important that the films appeal to the populus, and not critics alone.
The best advertisement in many cases is word of mouth.(通过讨论什么样的广告是有效的广告层层引出制作好电影的结论)
No matter what critics say, people tend to take the opinions of friends more seriously.
This supports continual funding to produce quality movies that will appeal to the average person(反驳只是宣传,指出制作新电影的可能).
There is no reason that silver screen should not spend more on advertisement, however, there is reason to continue to invest in diverse, quality films.(完全让人找不到反驳点的让步,讨论了两者的共存可能性—总结全文态度,重申论证核心) Furthermore, the company must consider carefully what it chooses to emphasize in its advertisement.(改进建议:要宣传那么在广告中应着重哪一点)
COMMENTARY
Although the essay begins by stating that the argument "is relatively sound," it immediately goes on to develop a critique.
The essay identifies three major flaws in the argument and provides a careful and thorough analysis.
The main points discussed are that
-- the fall-off in attendance might be industry wide
-- the general state of the economy might have affected movie
attendance
-- movie goers "rarely trust movie reviewers"
Each of these points is developed; together they are presented within the context of a larger idea: that while spending more money on advertising may be helpful, the company should "continue to invest in diverse, quality films."
This is a smoothly written, well-developed analysis in which syntactic variety and the excellent use of transitions make for a virtually seamless essay.
This paper clearly merits a score of 6.
SAMPLE-2 (score 5)
(302)
The advertising director of Silver Screen should lose his job.
It is clear that his analysis of the decrease in attendance in the past year was incomplete.
A better qualified individual might have explored the issue further by doing several different things.
First of all, surveys of the general population could provide a clue to the decreased viewership. They may find that people aren't as willing to pay the high prices anymore.
A survey may also reveal that people are aware of Silver Screen, but opt not to see the films.
An inspection of the nature of the films made by Silver Screen could also hint to the root of the problem.
If Silver Screen produces a lot of the same type of movie, then the problem may be that they don't produce enough to appeal to the diverse interests of the population.
For instance, if their movies typically contain excessive violence and foul language, parents won't take their children to these films.
That is a significant portion of the potential viewing population lost.(从调查整体和影片质量内容等来讨论观众不看的原因)
The ad director mentions that reviewers liked specific films and gave more
favorable reviews than in the past.
But he neglects to mention the specific numbers- critics may have raved about 2 movies and turned their thumbs down the 10 others.
If thats' the case, it's no wonder that viewership has declined.(数据模糊)
Spending more on advertising, and less on production, as the ad director suggests, could drive the company out of business.(提出原文结论的adv:disadv)
If the media builds alot of hype over a new release that was poorly produced, people are more likely to be disappointed, and skeptical about future productions.
This is certainly not in the company's best interests. What is in the company's best interest is a broader scope of the problem, and different approaches to solving I(改进建议)
COMMENTARY
This strong essay begins with an attack on the advertising director of Silver Screen but quickly shifts to identifying major flaws in the argument.
The main points of the critique are that
-- the real reasons for a decline in viewership have not yet been
identified;
-- Silver Screen may not produce different kinds of movies to appeal to
diverse interests;
-- the number of favorably reviewed movies may actually have been
very low; and
-- spending money to produce a possibly poor movie would hurt rather
than help the company.
Although more points are made here than are made in sample 6, each of the points made in the 6 essay is developed.
That is not the case here.
In this essay, each point is supported (by perhaps an additional sentence), but it is not further developed.
The essay is smoothly organized with few but appropriate transitions.
The writing is strong with some variety in syntax.
For these reasons, this response earns a score of 5.
SAMPLE-3 (score 4)
(207)
Although the reasoning in this arguement is logical, the writer failed to consider other reasons for the disparity between the percentage of people attending the company's movie and the percentage of favorable reviews.
Perhaps the fault lies with the reviewers and not the production company; the public may not trust the critics' reviews.
Another posibility for the attendance drop is that the general public does not find the subject matter of the movies enticing.
If that were the case, spending less on producing new movies in an effort to re-direct funds to advertising could backfire by further limiting the types of movies available to the potential audience.
Maybe the general public is simply not impressed with the critically-acclaimed qualities of the movies (such as eloquent screenplays, artful cinematography, and realistic acting) and and would prefer seeing flashy special effects and big-name stars.
The possible reasons for the attendance decline are numerous; even aspects not directly related to the movie industry (such as the improving quality of television programming and the increasing popularity of home computer use) may play large roles.
The company's management would be wise to consider and study the entire realm of possibilities before making drastic changes in its budget based on one statistical discovery.
COMMENTARY
This essay identifies and analyzes some important flaws in the argument.
Although the number of points mentioned is the same as that in the sample 5 essay, this response remains at the 4 score level because the features of the argument that are identified are not developed or supported.
The essay identifies four points:
-- the public might not trust critics
-- the movies' subject matter might not be appealing
-- the public might prefer seeing special effects or big-name stars rather
than good cinematography or realistic acting
-- perhaps improvement in TV programming or increased use of home
computers has kept people away from movie theaters
Ideas in the essay are conveyed well and clearly; the use of language and syntax are generally strong.
But the essay's "bare-bones(只有骨架)" analysis give it a list-like quality.
It is therefore merely adequate and merits a score of 4. |
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